Cloud’s-Eye View

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More than any other question, customers and prospects are asking me: What is the Ipswitch Cloud story? What are you going to do in the Cloud?

The Cloud has been the topic of discussion in many Product Management and Research & Development meetings and strategy sessions here at Ipswitch. While we may not have all the details sorted out, I want to provide you with a my initial thoughts…and I’d like to encourage you to provide feedback.

Ipswitch looks at the Cloud as having multiple personae. That is, to say, it represents various “things” to us.

In one sense, it’s a destination. When I use a Cloud-based service, my destination is the Cloud and there are attributes about this destination that are pre-configurable, predictable, and static, as far as connectivity goes. The notion of a set of Cloud Streams offered by Ipswitch is a real possibility. With over 10 million active users, we could offer pre-configured, governed connections to common Cloud-based SaaS providers like Salesforce.com or Office 365.

In another sense,  the Cloud represents a way to broker information to some other endpoint that may be cloud-based or on-premise. Our Sendable offering is just that. We broker the interactions between people and systems. Brokering includes adding layers of visibility, management, and enforcement. In this case, it’s important to offer multiple ways of connecting and multiple ways of provisioning, from ad-hoc to more formalized adapters and interfaces.

Finally, we look at the Cloud as being half of any domain-to-domain exchange of information, whether it’s people-to-people, system-to-system, application-to-application, or business-to-business. Companies of any size need to seriously consider a hybrid approach to MFT, B2B, and EAI overall.

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