RSA Conference Rewind

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RSA BoothReality has set back in. No longer confined in the Moscone Center, I’ve returned home to the frigid New England cold. My favorite part of the show was talking with people about their WTF (Where’s the File) moments—more to come on that through future content.

As a follow up to my first post, I wanted to share a few takeaways from the RSA Conference.

  • Cloud security was HOT. Nearly every booth I stopped by had a spin on how the cloud could be a secure solution—perhaps we’re at that tipping point as an industry in how we all view the security of the cloud.
  • In 2014, the basic challenges associated with file transfer were well understood and we were happy to see more sophisticated, pointed questions around helping them with their file transfer challenges.
  • People understand the needs and issues around Managed File Transfer (MFT) but they may not be familiar with the term. FTP is very well understood, so when we explained how MFT goes well beyond FTP capabilities by adding management, visibility and control, integration and automation, their eyes lit up and they suddenly became interested. Many folks I spoke to suffer from too many file transfer methods and are just starting to realize that they need to consolidate into a common, managed file transfer platform.
  • International presence was higher than expected. We had conversations with folks from Brazil, Mexico, Japan and China in the booth.
  • Don’t expect any fun takeaways from the NSA booth. I think we were lucky to get a smile or two from that bunch but I guess that’s to be expected.
  • The Greek gyro place next to the Moscone center is not to be missed.

What were your takeaways from the show?

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  • Ken Allen

    Ken is currently the Director of Product Marketing for Ipswitch File Transfer and is responsible for all product messaging, positioning and marketing content around the product portfolio. Prior to joining Ipswitch, Ken was the Director of Product Marketing at Metalogix, one of the largest Microsoft SharePoint ISVs. Ken was responsible for all marketing activity around the Metalogix Replicator product line, including go-to-market research, positioning, content generation, and program strategy. Before Metalogix, Ken was the Director of Marketing at Axceler, where he led the company’s global strategy and marketing efforts including marketing strategy, lead generation, market awareness, competitive positioning and branding. Prior to Axceler, Ken led the product marketing team for the managed hosting business at Computer Sciences Corporation. Ken’s past experience also includes IBM, ATG, and Lotus Development Corporation. Ken holds a BA in mathematics / computer science from Hamilton College and an MBA in strategic marketing from the University of Southern California, Marshall School of Business.