Over the last few weeks, we’ve been putting the final touches on our next generation of services that will be delivered via the cloud. As with any product or service release, there comes a fair amount of planning including ensuring that one has the best site into competitors, forecast and of course customers. We’ve worked closely with industry analysts, our end-users and prospects and our own internal resources to best understand how and where we should position our cloud services. In presentation after presentation and in conversation after conversation, we were presented market slides showing the enormous growth and opportunity within the overall software as a service (SaaS) markets. The natural reaction is to get excited about all the money we can make in this space; before we did, I issued a strong warning to our team:
“In very much the same way that software is analogous to infrastructure, software as a service is not analogous to infrastructure as a service. That includes integration as a service. The profile of the consumer of SaaS will more than likely expect that things like integration, interoperability, transformation and governance will be part of the service subscription.”
In a nutshell what I was saying was… do not look at forecasts for SaaS and assume that the opportunities for IaaS follow the same trends. If users create content by using services that are delivered via the cloud, they have a reasonable expectation that this content can be shared with other services delivered via the cloud (not necessarily by the same vendor). For example, creating content via salesforce.com and sharing that content with gooddata.com should be as simple as granting the necessary permissions. After all, my Facebook, Twitter and Google+ information is shared by clicking a few buttons. Make no mistake, integration and interoperability are nontrivial, but part of the expectation of using cloud services is that the consumer is shielded from these complexities. As more and more cloud service platforms and providers build in integration and governance technologies the need for a separate IaaS provider will likely diminish.
Don’t get me wrong, I still believe that there is a place for technologies such as managed file transfer and business-to-business integration and collaboration; I definitely believe that Ipswitch will play a significant role in the evolution of those markets. Expect the role of Ipswitch to be evolve as well; not only will we provide the best mechanisms for moving content of any size but we will also govern (or let you govern) that movement and the entire experience around it. This is the centerpiece of Ipswitch’s Cloud strategy.